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Category methodology · v1.0

How we score website & landing page builders

Each website & landing page builder is scored 0–100 on the criteria below, compared with rivals on sale now. BuyScore is the weighted average.

Criteria and weights

Criterion What we look at Weakest acceptable evidence Weight
Design and editing flexibility 2 independent expert reviews that agree 20
Ease of use 1 expert review + owner discussions 15
Speed and uptime 2 independent expert reviews that agree 15
SEO and marketing tools Manufacturer spec, labelled "claimed" 15
Pricing and renewal honesty Dated prices for the product and 2 rivals 15
Integrations and ecommerce Manufacturer spec, labelled "claimed" 10
Support 1 expert review + owner discussions 10

Methodology v1.0.

Rubric anchors

90–100Among the best currently available
75–89Clearly above typical for the category
60–74Typical for the category
40–59Noticeable weakness
0–39Serious problem (caps the BuyScore at 79)

When evidence falls below the weakest acceptable basis for a criterion, it is marked "Evidence limited" instead of scored.

Changelog

All website & landing page builders