How we score call tracking
Each call tracking is scored 0–100 on the criteria below, compared with rivals on sale now. BuyScore is the weighted average.
Criteria and weights
| Criterion | What we look at | Weakest acceptable evidence | Weight |
|---|---|---|---|
| Tracking and attribution accuracy | 2 independent expert reviews that agree | 25 | |
| Pricing and hidden costs | Dated prices for the product and 2 rivals | 15 | |
| Integrations | Manufacturer spec, labelled "claimed" | 15 | |
| Reporting and insights | 2 independent expert reviews that agree | 15 | |
| Call handling features | Manufacturer spec, labelled "claimed" | 10 | |
| Ease of use | 1 expert review + owner discussions | 10 | |
| Support and vendor track record | Several independent owner reports + warranty terms | 10 |
Methodology v1.0.
Rubric anchors
| 90–100 | Among the best currently available |
|---|---|
| 75–89 | Clearly above typical for the category |
| 60–74 | Typical for the category |
| 40–59 | Noticeable weakness |
| 0–39 | Serious problem (caps the BuyScore at 79) |
When evidence falls below the weakest acceptable basis for a criterion, it is marked "Evidence limited" instead of scored.
Changelog
- v1.026 Sep 2026 · First published criteria and weights.